The award-winning Hipster Script by Alejandro Paul is based on a style of hand lettering that was created for advertising in the 1940s and 1950s yet stills looks fresh today. While the lettershapes have their roots in copperplate script styles, it's the tool that made the difference.

Hera Big is a type family in eight weights & 16 fonts. The family explores the motion and fluidity of the ball serif, in an evolution from its previous identity as a counterpart to the slab serif. Informed by great fat-faces from Figgins to Lubalin, but never deferring to precedent by default, Hera is a fresh mix of originality and organic form, never sacrificing function for beauty.