The general incentive behind an XML sitemap is to help search engine crawlers (or “spiders”) sift through your pages more efficiently. An XML sitemap is simply an .xml file containing a listing of all your pages and when they were updated.

Many business owners focus on "improving" the pages with high bounce rates by revamping the page design, changing the page's (or site's) navigation structure, or rewriting copy in an attempt to decrease the bounce rate. But often that doesn't work.