Friday, 06 July 2012 00:00

Elephant: July 2012 Fav Font

A contemporary interpretation of grotesque (historic) typestyle, relying on geometric shapes applied to a grid.

Idiosyncrasies within the typeface are based on how this grid is constructed and applied rather than those inherent in drawing type with a pen or cutting from a block of wood. Other grot types retain the quirks of original woodcut typefaces. Elephant has a different vocabulary of quirks that remove it from being too reverential or constrained to a historic context.

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