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The general incentive behind an XML sitemap is to help search engine crawlers (or “spiders”) sift through your pages more efficiently. An XML sitemap is simply an .xml file containing a listing of all your pages and when they were updated.
It’s a lot like a subway map. It shows the structure of your website and where are your pages reside.
Creating a sitemap is easy. You can find sitemap generators online that will create the .xml file for you. Once you get the .xml file, simply upload it to the root directory of your website (e.g. www. website.com/sitemap.xml). If your website is updated regularly, make it a good practice to update your xml file at least once a month so search engines have the freshest data.
Thursday, 29 November 2012 20:03
posted by Stacy Peterson
As frustrating it may be to put a site map together, it does pay off big time for your business, but if you are doing this professionally for a business, it may be best to hire someone to help you navigate your sitemap.
Keep it clean! Don't make us put you in time out.
Thank you Courtney LeBlanc and Lauren Biese for including HTMelle and Amy Leigh Campbell in the Women of PR Interview Series!
